We like to think that any issue sits on either of the 3 stages -
1) Where it is discovered to be important
2) Larger society considers it critical to solve
3) Where it makes economic sense to solve it.
At stage 1 the issue needs to be researched/investigated to understand its impact (intensity & scale). When there is enough evidence, through advocacy and awareness societial value can be established, which can create demand for change.
However, it is only when the business model or monitory value becomes evident, that it opens the market for solutions to be developed at scale with efficiency and cost effectiveness. At Sensing local we work with organizations and projects that span these 3 stages.